After 7 years revolutionizing nonsurgical vision optimization Waveform needed to reposition their brand to better articulate their bleeding edge technology. We developed Waveform's brand strategy that included a new USP along with a logo to accompany the new messaging, tagline and innovative website. To set WaveForm apart from their competitors, tradeshow, video, marketing and collateral assets were also provided. CEO David Israel says, "L7 Creative has exceptional ability to grasp the nuances of the business and technologies and their cooperative approach to the creative design process."