iHome was one of the first brands to acquire docking licenses from Apple but with the proliferation of iPod docking audio devices they needed a way to differentiate themselves. After applying our Square Method we organized our brand workshop to better understand iHome's challenges. We then created national advertising campaigns for the launch of iP1 and iA5; we developed marketing and advertising strategies and created award-winning television spots for the iP1 launch. The result was one of the most successful product launch in company history.
