With the rise of portable listening devices and the risk of hearing loss due to high audio levels the need for safe headphones was obvious. MWM Acoustics, developers of advanced acoustic products wanted a new brand to launch their new technology. We created the new dBLogic brand and named their proprietary technology as SPL2. We also developed collateral, a marketing plan, e-commerce web site, as well as online and offline strategies. Soon thereafter Harman International saw a good thing and added dBLogic to their roster of prestigious brands.
