Here’s a taste of our advertising and branding work. As you’ll see, we don’t have a "house style." Every piece of creative is custom–made to project the unique tone and personality of the individual client. In the Case Studies section, you’ll learn about some of the advertising and marketing strategies we’ve employed, how we addressed challenges, and the results that our approach delivered.
Molecular diagnostics company Gen–Probe needed to position itself intelligently against major biotechnology companies that could spend hundreds of millions on marketing. Rich with brilliant scientists, marketing strategies were not their strength.
After extensive industry research, L7 Creative proposed a refined central message for all of Gen–Probe’s marketing materials. Gen–Probe’s management agreed that "The Power to Look Deeper" best captured the essence of the company’s mission. The phrase also became a rallying cry for Gen–Probe’s sales force. With the positioning line established, L7 Creative’s integrated advertising campaign featured "color–coded" print ads with crisp, close–up photography, as well as packaging, collateral materials, and trade show elements. Working smoothly with Gen–Probe’s marketing staff, L7 Creative planned and helped execute an international campaign roll–out.
The Power to Look Deeper campaign enabled Gen–Probe to hold its own against competitors with 50 times their budget. The company has seen its market share grown exponentially. Today, the Gen–Probe brand is respected around the world—and the company’s impressive products get the attention they deserve thanks to our handling of their brand identity.
The designer of top–quality, accordion–fold doors, LaCantina Doors wanted to grow market share in a space dominated by large, well–established firms. They tapped L7 Creative for a complete brand identity audit and marketing overhaul.
First, L7 Creative conducted a full–day brand workshop with the senior management of LaCantina. Additional qualitative market research revealed marketplace confusion between the name of the company and their product lines. Our written report contained a blueprint to clarify LaCantina’s name and positioning. With this new clarity, our creative staff developed a range of possible logos and taglines. Refinements led to a clear choice that projected the essence of the LaCantina brand identity—sophisticated and innovative, but affordable. Once the logo was completed, the complete corporate identity portfolio flowed smoothly. While researching the media options, we also developed a year–long advertising campaign for influential architectural publications. Finally, sales collateral, for both retailers and consumers, helped project LaCantina’s brand with great consistency.
Brand awareness: up. Customer inquiries: way up. Market share: growing fast. Client: ecstatic.
San Diego–based Palomar Pomerado Health (PPH) needs to fill close to 100 positions every month. They compete fiercely with other major healthcare systems for qualified nurses, technicians, allied health, and other personnel.
Building from PPH’s mission and values statements, L7 Creative spent weeks developing and refining a new, comprehensive recruitment campaign. Initially, the energetic and positive Yes! Day campaign focused on nurse recruiting. As its success became clear to PPH management, the campaign was adapted to embrace other vital hospital departments. L7 Creative presented both traditional and digital media options to efficiently draw qualified candidates from across the country. Direct mail efforts, job fair collateral, and on–site interactive kiosks also detailed PPH’s outstanding benefits package and promoted the benefits of Southern California living.
The Yes! Day campaign generated enough qualified job candidates to fill close to 100 positions per month. Another key metric revealed that the campaign reduced the cost–per–hire by more than 50% for both nursing and allied health positions. For PPH’s amazing recruitment staff, blood pressures rapidly returned to normal ranges.
Position, brand, and launch a healthy energy drink for a global health-products company.
Working on a very tight deadline, L7 Creative developed the positioning, product name, corporate identity, and packaging for TruBoost—a healthy, natural alternative to Red Bull and its nerve–jangling brethren. We also wrote and produced sales collateral, a product–intro video for distributors, and a microsite.
TruBoost is the most successful product launch in the history of Life Force International. Target sales figures have been left in the dust, and Life Force projects triple digit growth for TruBoost for years.
When they hired L7 Creative, VIZIO had zero brand recognition in the HDTV market and sales were stuck in the OFF position.
Jumping into Dig Mode, L7 Creative analyzed gigabytes of demographic and psychographic data. We crafted and conducted customer exit surveys at key retail locations. Simultaneously, L7 Creative set out to transform VIZIO’s plain brown box into an eye–catching billboard that jumped out at shoppers. We also redesigned their corporate identity, turning a flat, one–dimensional logo into a sleek, modern, 3–D design that projected innovation. User manuals read like they were written in Bulgarian, so we rewrote them—and created Quick Start Guides for all VIZIO products. Never wanting to miss a sales opportunity, we also designed the back cover of the manual to cross–sell accessories. And we rolled out a national print ad campaign.
The first wave of L7–redesigned VIZIO HDTVs sold out within weeks, setting Costco’s all–time sales record. The new Gallevia manual helped slash returns by over 80% and drastically reduced calls to VIZIO customer service. Accessory sales jumped 32%. With the dramatic improvement at Costco, VIZIO was welcomed to Sam’s Club, Circuit City, and WalMart where they averaged sales of 15,000 units per week. Today, VIZIO makes the best–selling flat panel TVs in North America. L7 Creative is honored to have played a part in this success story.
