San Diego-based L7 Creative Communications and Italian advertising agency Luis.IT have formed a strategic partnership. It is L7 Creative’s first international partnership since opening its doors in 2001.
“Obviously, the web has made the world smaller, but there’s still no substitute for local know-how and cultural insight,” said L7 Creative president and chief creative officer Thomas Gallego. The new partnership is expected to deliver a range of benefits to the clients of both companies. “Our U.S. clients now have seamless access to the markets of Italy and other EU countries. Conversely, Luis.IT’s clients can effortlessly tap American creative and marketing expertise,” said Gallego.
Perhaps the only challenge to the partnership is one of geometry: L7 Creative uses a proprietary “square method” to develop advertising, while Luis.IT has a 360 degree methodology.
ABOUT L7 CREATIVE COMMUNICATIONS: San Diego-based L7 Creative develops traditional and digital marketing solutions for regional, national, and international clients. L7 Creative has experience in health care, recruitment, consumer electronics, biotech, financial services, and many other industries.
ABOUT LUIS.IT: Luis.IT provides a wide array of advertising services, including print, television and web services. Luis.IT’s largest clients include Mercatone Uno, the Italian market leader in furniture, Kimbo, a European leader in the production and distribution of coffee, and Unicredit Bank Group.