No one doubts the importance of social media in today’s world, and there will be no discounting of its effectiveness in accomplishing goals for a business. However, from the perspective of a consumer, this is where my rant starts. Social media makes me anti-social. “What? Blasphemy?!” You might say. But honestly there are so many social media sites, each one I’m trying to be influential on, and is so time consuming that my personal hygiene is about to suffer. I don’t have time to shower anymore, because I am too preoccupied with Tweeting that “I need a #shower”, or trying to check-in at the gym just so I can get a “Gym Rat” badge on Foursquare.
Sometimes it gets overwhelming trying to be the jack-of-all-trades when it comes to social media, there is just not enough time out there! For example, here is the most basic representation of my meaning behind different social media site postings on the action of eating a cheeseburger (Ya, I’m hungry)… My Twitter post is “I want to eat a cheeseburger”, Facebook is “I ate a cheeseburger”, Foursquare is “This is where I ate my cheeseburger,” Instagram is “This is my cheeseburger, but now it looks more edible”, YouTube is “Watch me eating this cheeseburger”, Linkedin is “I’m well-versed in eating cheeseburgers”, Google + is “let’s eat cheeseburgers together”, Pinterest is “This is why I’m inspired to eat cheeseburgers”, and those are only a few of the most popular social media sites. Okay, why are we talking about cheeseburgers?
Bottom line- collectively, if I am generously active on all of my social media sites, the time consumption gets pretty ridiculous. That is the good ol’ paradox of social media, each site is individually known for quick access to friends, family, pictures, videos, etc, but once you put them together they equal a black-hole for your productivity and time. If my verbal accusations of the loveable social media platforms being time consuming don’t suffice, please enjoy a visual representation.
By Cody Gutierrez, Account Coordinator
by Joe Square