Posts Tagged ‘Design’

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ACTION SPORTS DISTRIBUTION GIANT, RAX USA, CALLS ON L7 CREATIVE COMMUNICATIONS TO DESIGN ITS NEW WEBSITE

Friday, March 5th, 2010

San Diego, CA- RAX USA, sub-brand of Moteng International and a leading distributor of action sports and adventure products, turned to L7 Creative Communications and San Diego Media Group for creative strategy, user-interface expertise, and an e-commerce platform for their new site, http://www.raxusa.com.

On the heels of the successful launch of moteng.com and an exponential sales increase, Moteng Intl. called on L7 Creative once again to redesign their RAX USA division site.

RAX carries thousands of extreme sports products that are now available for purchase on one website. This is a huge advantage for small to medium-sized action sports business owners, who place frequent low volume orders. It allows them to cut their inventory, saving on overhead, while broadening their product offering.

L7 Creative Communications simplified and reorganized RAX USA so that the typical dealer would only need to access a few pages to find the products they want to stock up on, and then checkout. As Tom Gallego, L7 Creative’s President and Chief Creative Officer explains,“By incorporating successful business philosophies and branded design with intuitive user interface, we felt we could help RAX USA offer an even better customer experience.”

About L7 Creative: L7 Creative Communications is a full-service creative advertising agency specializing in interactive and user-interface expertise. Founded in 2001, L7 Creative has offices in San Diego, California and Bologna, Italy.

They market in diverse verticals including consumer electronics, healthcare, financial services, biotechnical, biomedical, fitness, transportation, and consumer retail products.

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L7 CREATIVE COMMUNICATIONS LAUNCHES SOCIALIZERSQ MEDIA WIDGET

Monday, December 7th, 2009

San Diego, CA, October 22, 2009 — L7 Creative Communications, a digitally focused, San Diego-based Advertising Agency, introduces a new, convenient application to their web site. The “SocializerSQ,” is an interactive widget found on L7 Creative’s main page that offers immediate connectivity to each of their social network profiles. In one click, it enables users to access the top branding social and professional networking sites: Facebook, Twitter, YouTube, LinkedIn, Flickr, and official blog page.

The “SocializerSQ” is a small interactive widget that follows the user from page to page allowing instant navigation to other L7 Creative profiles. It’s transparent and moves easily to any position on a webpage.

“This is another addition to our social media marketing tool kit,” Chief Creative Officer, Tom Gallego explains. “Social media is rapidly evolving and as an innovative agency we are always exploring new ways to keep our clients in the lead. The widget consolidates all social marketing tools to improve speed and ease of use.”

To try it out click on the SocializerSQ located at the top right corner of the company’s home page at www.l7creative.com.

About L7 Creative Communications
L7 Creative has branding and advertising expertise in consumer electronics, software, healthcare, IT, sporting goods, recruitment advertising, biotech, consumer goods and other verticals. Its staff includes senior executives who have worked for top international and interactive shops including Draft/FCB, McCann-Erickson, FCB San Francisco, Interactivate and Italian agency Media Artist SrL. L7 Creative recently formed a strategic partnership with Luis.it, a renowned creative shop in Bologna, Italy. (www.luis.it)

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INTERACTIVE TALENT SCOTT BLAIR JOINS L7 CREATIVE COMMUNICATIONS

Friday, December 4th, 2009

July 15th, 2009- San Diego based advertising agency L7 Creative Communications announces the hiring of Scott Blair as Interactive Art Director.
Mr. Blair joins the ranks of L7 Creative with more than 8-years of experience in high-end web design, programming and development. He most recently held the position of Senior Web Designer for The DZAP Group, where he managed design strategies and online marketing campaigns.
Scott earned his Masters degree in Communication Arts with a focus in Design Graphics from the New York Institute of Technology. He studied studio arts as an undergrad at both East Carolina and Stony Brook University.

L7 Creative sought Mr. Blair to raise the level of interactive services to their clients. He was a key contributor to the launch of the company’s bold new website where he was largely responsible for interactive programming and development.

Tom Gallego, President and Chief Creative Officer of L7 Creative explains, “We chose to bring Scott Blair on board because of his unique skill set in the interactive space. Our accounts are already seeing the benefit”. Scott’s talent in web design, his expertise in front-end development and his vision in SEM trends continue L7 Creative’s commitment to growing as a digitally focused full-service agency.

About L7 Creative Communications

L7 Creative has branding and advertising expertise in consumer electronics, software, healthcare, IT, sporting goods, recruitment advertising, biotech, consumer goods and other verticals. Its staff includes senior executives who have worked for top international and interactive shops including Draft/FCB, McCann-Erickson, FCB San Francisco, Interactivate and Italian agency Media Artist SrL. L7 Creative recently formed a strategic partnership with Luis.it, a renowned creative shop in Bologna, Italy. (www.luis.it)

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