Blog's Working Title

ADVERTISING TO GO

Scott — Mon, 19 Jul 2010 15:13:28 +0000

Many have deemed 2010 “Year of Mobile”, though at L7 Creative we think it is more than that; 2010 is the year of technology convergence. Recently released was a study that highlights the fact that Smartphones tie with sex, as the number one most needed element in business professionals lives. An emotional bond is formed with ones Smartphone that is so intense that, to some, it feels as if they have lost a limb when one is misplaced. Smartphones are entrenched in our everyday lives so much so that we can text, Tweet, post, review, update, and e-mail from these magical devices while playing games, conducting business, watching videos and comparison shopping… oh, and they can make the occasional phone call too. 79% of respondents in the same study reported using their Smartphones to conduct business calls, with 34% using their Smartphone more than a computer. As advertising and marketing experts, we have recognized this shift and use it to our client’s advantage. The lines between landline, phone, and computer, have been smudged to a faint blur, so here are a few tips to keep you relevant in the mobile age:

Be sure that your website is optimized for mobile navigation (WAP sites are not enough)
Create a Smartphone app to address a customer need relevant to your product or service
People love apps, but hate to pay for them, take advantage of in-app ad space – High quality ads are available for a relatively low CPM
Location relevant advertising lets brands reach consumers with relevant content at the most opportune time or point of purchase

45.5 million iPhones have been sold nationally, driving mobile marketing and advertising to an expected 2.16 billion dollars this year. Take advantage of this growing opportunity to get your message in front of consumers on the go!

L7 CREATIVE COMMUNICATIONS ANNOUNCES MOBILE MEDIA OPTIMIZATION INITIATIVE

Scott — Tue, 04 May 2010 19:27:51 +0000

San Diego-based L7 Creative Communications has optimized its company website for the iPhone and is now offering cost-effective mobile-media optimization to its clients.
“In today’s tech driven marketplace wireless handset features are expanding and as a result driving Internet usage” said Tom Gallego, CCO of L7 Creative. “We’re pleased to have the team that can optimize websites for mobile media and help large and mid-size companies deliver their branding/selling messages more effectively to a highly mobile audience.”
In developing its iPhone site, L7 Creative needed to ensure quick load time, so they made every kilobyte count in optimizing images and design files. In addition to holding design files size down, the development team kept files modular and stylesheets and scripts (consisting mostly of CSS3, XHTML and JQuery) neatly organized.

According to L7 Creative’s lead developer, Scott Blair: “We really took advantage of the latest and cleanest JQuery script to develop our site navigation, which works really well with mobile Safari and webkit browsers. CSS3 and XHTML allowed us to use minimal amount of code. As a result, the site and orient changes load gracefully, resulting in a fluid feel.”

To experience L7 Creative’s website, Click Here.

About L7 Creative Communications
Digitally oriented, L7 Creative Communications is a branding/advertising agency with expertise in consumer electronics, software, healthcare, IT, sporting goods, recruitment advertising, biotech, consumer goods, and other verticals. The L7 Creative team includes veterans of top international and interactive shops including Draft/FCB, McCann-Erickson, FCB San Francisco, Interactivate and Italian agency Media Artist SrL. L7 Creative recently formed a strategic partnership with Luis.it, a renowned creative shop in Bologna, Italy.

ACTION SPORTS DISTRIBUTION GIANT, RAX USA, CALLS ON L7 CREATIVE COMMUNICATIONS TO DESIGN ITS NEW WEBSITE

tanya — Fri, 05 Mar 2010 22:52:45 +0000

San Diego, CA- RAX USA, sub-brand of Moteng International and a leading distributor of action sports and adventure products, turned to L7 Creative Communications and San Diego Media Group for creative strategy, user-interface expertise, and an e-commerce platform for their new site, http://www.raxusa.com.

On the heels of the successful launch of moteng.com and an exponential sales increase, Moteng Intl. called on L7 Creative once again to redesign their RAX USA division site.

RAX carries thousands of extreme sports products that are now available for purchase on one website. This is a huge advantage for small to medium-sized action sports business owners, who place frequent low volume orders. It allows them to cut their inventory, saving on overhead, while broadening their product offering.

L7 Creative Communications simplified and reorganized RAX USA so that the typical dealer would only need to access a few pages to find the products they want to stock up on, and then checkout. As Tom Gallego, L7 Creative’s President and Chief Creative Officer explains,“By incorporating successful business philosophies and branded design with intuitive user interface, we felt we could help RAX USA offer an even better customer experience.”

About L7 Creative: L7 Creative Communications is a full-service creative advertising agency specializing in interactive and user-interface expertise. Founded in 2001, L7 Creative has offices in San Diego, California and Bologna, Italy.

They market in diverse verticals including consumer electronics, healthcare, financial services, biotechnical, biomedical, fitness, transportation, and consumer retail products.