Many have deemed 2010 “Year of Mobile”, though at L7 Creative we think it is more than that; 2010 is the year of technology convergence. Recently released was a study that highlights the fact that Smartphones tie with sex, as the number one most needed element in business professionals lives. An emotional bond is formed with ones Smartphone that is so intense that, to some, it feels as if they have lost a limb when one is misplaced. Smartphones are entrenched in our everyday lives so much so that we can text, Tweet, post, review, update, and e-mail from these magical devices while playing games, conducting business, watching videos and comparison shopping… oh, and they can make the occasional phone call too. 79% of respondents in the same study reported using their Smartphones to conduct business calls, with 34% using their Smartphone more than a computer. As advertising and marketing experts, we have recognized this shift and use it to our client’s advantage. The lines between landline, phone, and computer, have been smudged to a faint blur, so here are a few tips to keep you relevant in the mobile age:
- Be sure that your website is optimized for mobile navigation (WAP sites are not enough)
- Create a Smartphone app to address a customer need relevant to your product or service
- People love apps, but hate to pay for them, take advantage of in-app ad space – High quality ads are available for a relatively low CPM
- Location relevant advertising lets brands reach consumers with relevant content at the most opportune time or point of purchase
45.5 million iPhones have been sold nationally, driving mobile marketing and advertising to an expected 2.16 billion dollars this year. Take advantage of this growing opportunity to get your message in front of consumers on the go!