CARLSBAD, CA, April 26, 2012 — L7 Creative was recently selected by San Diego Regional Center to design their new corporate website. Hand-picked due to their extensive experience and talent in the digital landscape, L7 Creative’s goal was to elevate SDRC’s brand image as a proven leader and vital asset to San Diego and Imperial Counties, California. In that effort, L7 Creative has designed a state-of-the-art website that allows intuitive user functionality all built on a content management system (CMS). The comprehensive website boasts an internal search function, as well as several interactive plug-ins including PDF viewer, multi-language support, and online calendar.  This fulfilled the top objective to provide SDRC with a robust platform to convey proactive communication to their stakeholders and allow SDRC to easily update content.

 The San Diego Regional Center is a focal point in the community for information and services for persons with developmental disabilities. Their mission is to serve and empower persons with developmental disabilities and their families. To view the new website, please visit sdrc.org.

About L7 Creative Communications

L7 Creative Communications is an international digital brand engagement agency it’s work includes award-winning campaigns for major brands. L7 Creative expands their capabilities by strategically partnering with renowned creative agencies worldwide through the Creative Mosaic. For more information, visit www.L7Creative.com.

Google has always been the magician of digital technology, pulling rabbits out of hats like Gmail, Google Maps, Google Docs- all successful projects.  However, like any magician, some shows fail miserably- Remember Google Buzz, the attempted twitter killer, or how about Google Knol- the Wikipedia copycat?  Probably not.  That’s because they were flops.  Which brings me to Google’s next project, will it be THE future, or just a future flop?

Google’s next futuristic project is called Project Glass- a pair of augmented-reality glasses that will provide the wearer real-time information literally right before their eyes. A video uploaded to YouTube by Google showcases possible scenarios and practical applications of the glasses in your daily life.  Once you’ve seen the video, your first instinct is to jump for joy and put your name on a list to be the first one to get your hands on this conceptual-phase product.  However, am I the only one skeptical about these things?  I don’t know if I’m ready to be an extra on Star-Trek just yet.  Granted, it’s a radically cool concept, and the preliminary designs are a lot sleeker than glasses- they are more like a metal band.  I know America will be stoked for these glasses, but it brings up my next question, are we ready?

Just off the top of my head I can see a variety of problems. 1.  Will people actually wear these?- I get embarrassed walking out of a movie theatre with those ridiculous 3d glasses, let alone wearing them all day. 2. Something tells me that lawmakers aren’t going to be happy with people driving around with these, either. 3.  Privacy Issues- Google gathers any data that it can get its hand on.  You think ads are personalized now? Imagine with these glasses. 4. Fragileness- Consumers might now be happy when they sit on their glasses, breaking a major investment. For the rest, insert any other potential problems like practicality, interface usability, etc, etc.  Google unveiled the project and is now asking for feedback, which basically tells me Google is saying “Please let us know if you will wear these things, we do NOT want another flop!”.

So are these glasses a glimpse into the future, adding value to our daily lives?  Or are they just another way for Google to accomplish one of its overall goals- to know what consumers are doing every waking moment of the day.  Even though I took an extremely skeptical stance on Project Glass, I can’t keep lying- these things are the some of the coolest recent concepts I’ve seen, and I will still be in line when they come out.  I am restless waiting for the instant I put them on and walk through downtown; and I see 100 Groupon Ad’s directly in my line of vision, now that’s augmented reality.

By Cody Gutierrez, Account Coordinator

Businesses should, and need, to be keen on societal norms, which is overwhelming lack of patience. Why? Because it is relevant and crucial for their success.  People just do not want to wait, and why should they when most of the time information and their needs are satisfied close to instantly.  Over three BILLION searches are done everyday on Google; but when they slowed the search results by just 4/10 of a second, there were eight million less searches per day.  Talk about speed matters.  Fun fact- one out of four people will ditch a webpage that takes more than four seconds to load.  Really?  You can’t wait four seconds to find out directions to Wal-Mart, or check the daily news?  But hey, I’m no saint.  You better believe I won’t be waiting over ten seconds for a page to load- do you have any idea the variety activities I could be doing in that ten excruciating seconds?  I could spread 1/2 of my bagel, load 12 OTHER websites, talk to my co-worker, scratch my back, or check my phone for Facebook updates.  These are all very acceptable activities, but waiting for a website is not one of them.

Still don’t believe me yet that Americais all about “now”?  According to several sources, 72% of Americans eat fast food, half of people would not return to an establishment that kept them waiting, and millions of Americans try and find love in 3-8 minute speed dating sessions.  Now that’s the definition of “rushing” into a relationship.  Now on the topic of relationships, that is exactly why businesses need to be speedy and efficient whether it be customer service, feedback, or webpage loading times; they want to be in a relationship with the consumer.  If marketers want to be in a relationship, they better interact quickly- or lose us. So when do, we as consumers, want to be a part of anything? Now, and not a second later…Try and keep up.

By Cody Gutierrez, Account Assistant