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L7 Creative Launches New Online Property for dBLogic, a Harman International Brand

November 3rd, 2011

The new site fuses lifestyle, emotion, ecommerce and compelling product information into an engaging interactive experience.

San Diego-based L7 Creative announced today the “go live” launch of the new website, www.dBLogic.com for client dBLogic. As one of the audio brands in the Harman International premium infotainment solutions family, dBLogic designs and manufactures a line of high-quality headphones and earphones that use its proprietary SPL2 Technology, which controls sound pressure to promote healthy hearing. The new website showcases the product line and the dBLogic brand.

L7 Creative is poised to deliver a full range of marketing communications solutions and services to dBLogic via its global network, The Creative Mosaic. According to L7 Creative President and Chief Creative Officer Tom Gallego, the timing could not be better. “Our client’s innovative SPL2 Technology is both timely and much needed considering the popularity of personal listening devices and the health concerns over sound pressure levels. We are betting that our track record of legendary CE product launches using our digital brand engagement method will ensure dBLogic’s vision of success.”

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L7 Creative Communications Expands its Operations to the East Coast

July 14th, 2011

The New England office opened on June 28, 2011 and is headed by Area Account Manager, David Becker. David is responsible for servicing existing agency clients, such as SDI Technologies, Inc. and its iHome brand, as well as other East Coast clients on L7 Creative’s roster.

The Boston office is also a part of The Creative Mosaic (www.TheCreativeMosaic.com), a global network partnership connecting advertising agencies from around the world.

Agency President and Chief Creative Officer, Tom Gallego, says, “Our expansion to the East Coast is vital to uniting our sister agency Luis.it and its client base with our U.S. operations. Combining our East Coast presence with our award-winning West Coast creative gives our clients a recipe for even greater success in the future.”

David Becker brings diverse experience needed in today’s new world agency, including a background in film and entertainment production. According to David,
“Opening an East Coast office represents a tremendous opportunity and challenge, for the agency and our clients, and one I am excited to take on.”

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L7 Creative and Luis.it Launch The Creative Mosaic

June 30th, 2011

American and Italian agencies, affiliates since 2009, create international network to service brands with global aspirations.

San Diego-based L7 Creative Communications and Luis.it of Bologna, Italy announce the launch of The Creative Mosaic, a network partnership between L7 Creative and Luis.it that effectively opens the door to offer creative and digital services to international brand marketers who want to expand their digital brand footprint. Established and emerging global brands can find out more information about the international marketing and branding capabilities offered through The Creative Mosaic by going to www.TheCreativeMosaic.com. In addition, The Creative Mosaic will offer specialty-marketing agencies an opportunity to learn more about opportunities to expand their agencies, including how to apply for membership.

The Creative Mosaic tagline is “Big Ideas for a Small World” and according to Tom Gallego, President and Chief Creative Officer of L7 Creative, the slogan represents great thinking, but with global proportions. “Marketing and branding must address the fact that today’s economy is becoming more and more globalized. The Creative Mosaic solves marketer challenges by offering clients unique ideas on a global scale.” Mr. Gallego’s comments are echoed by Maria Giovanna Zanolio, Business Administrator and International Project Manager of Luis.it: “The Creative Mosaic will become a reference point for brands who want to work with the best professionals specialized in all new media. Using new technology’s potential is the best way for a business to grow.”

With offices in San Diego, Bologna, London and Boston, The Creative Mosaic can develop and implement brand and marketing strategies across several continents with greater efficiency than other international network agencies.

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